Northwind
A warm, confident identity for a specialty coffee roaster growing from one café to a national brand.
Client
Northwind Coffee
Year
2026
Role
Lead designer
Services
Branding, Packaging
Overview
The challenge
Northwind had great coffee and a loyal local following, but a brand that looked like every other roaster. Before moving into supermarkets, they needed an identity that would stand out on a crowded shelf.
The approach
We built the brand around the idea of a long walk north: a custom wordmark, a palette taken from the coast, and labels that tell the story of each farm. Every bag works on its own and as part of a set.
online sales in the first quarter
new stockists after launch
Lisbon Design Award, packaging
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