Lumen Health
A soft, reassuring brand and companion app for a clinic that helps people sleep better without medication.
Client
Lumen Health
Year
2024
Role
Brand & product designer
Services
Branding, App design

Overview
The challenge
Lumen's patients arrived tired and anxious. The clinic's materials felt clinical and cold, and their sleep diary was a paper form most people forgot to fill in.
The approach
We created a gentle visual language based on early morning light, and an app that turns the sleep diary into a two-minute check-in with helpful nudges.


of patients log sleep daily
programme completion
average patient rating
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