Farmers were juggling spreadsheets, paper notes and group chats. The first version of Fieldset tried to do everything, and most people stopped using it after a week.

The approach

We spent two weeks on farms, cut the app down to the five jobs people did every day and designed big, clear screens that work with muddy hands and bright sun.

3×

more weekly active users

4.8

average App Store rating

-60%

support requests after redesign

Keep exploring

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